How Media Targets Audience

 As we know, success of a media product is mostly determined by the audience.

    ↳ when media gives audience what they want and audience reply by giving feedbacks (constructive criticism) hence creating a gap in the market.

Media uses codes and convention so their target audience enjoy their product to maintain the engagement.

How media targets audience are through their Demographics and Psychographics 

- Demographic: age, gender, social class, ethnicity, income, location, political leanings and star appeal

- Psychographic: personality, behaviour (passive or active), values, interests and spending habits

CASE STUDY (PRINT MEDIA - VOGUE)

- age: 15 - 30 y.o

- gender: neutral, all genders

- social class: middle to high

- ethnicity: all ethnicity

- income: high income

- star appeal: In this example, Rihanna

- behaviour: active audience

- interests: music, fashion and lifestyle, photography, modeling 

- likely jobs: models, photographers, celebrities, stylists

Media Codes

- medium shot, focusing on the celebrity, this is also supported by the plain background

- fancy outfit, hints this is for middle-high incomes as it look more expensive

- monochromatic palette, the vibes given are more mature