Young women and material consumption
Billie Eilish - Gucci (Vogue Australia - Condé Nast Publications News Corp)
How has the identity been constructed?
A young celebrity artist called Billie Eilish wears expensive, branded outfit. Known as the brand ambassador of the brand Gucci. By 2022, she is 20 years old which gives the inspiration of young women to be materialistic and dress luxuriously to be able to be like the women they idolize.
What are the readings of the text?
Preferred: girl power, independent, successful young women
Negotiated: materialistic girls
Oppositional: mismatched outfits, doesn’t look great
Effect this have on the audience
Good - inspire women to be successful and to be able to buy luxurious brands.
Bad - pressures women to buy expensive, luxurious products and may make them feel left out.
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